Salary: $52,260 - $81,874
Position Grade: 15G
Department: Multiple Departments
Job Type: Full-Time Permanent
Examination Number: EX1223
Location: St. Louis, MO
Incumbents in this position are responsible for developing, coordinating and supervising all communications and public affairs efforts for a large City department or agency. This includes written materials, media relations and various internal/external means of communication.
Essential Functions and Responsibilities:
● Facilitates all aspects of press conferences, including coordination of all participants and preparing equipment.
● Coordinates and/or assists in coordination of public relations activities such as press conferences, public appearances, speaking engagements, interviews, and special events.
● Writes and edits press releases, news articles, features, speeches, and television scripts.
● Acts as department spokesperson as requested; answers questions from press; presents information to news media and public; gives presentations to groups.
● Develops marketing and promotional materials such as brochures, publications, newsletters, videos, simple infographics, television programming, and web pages; originates ideas, develops design and layout.
● Acts as public information advisor to other department staff; reviews correspondence and speeches proposed by others.
● Coordinates all interview requests and interview activity for department. Records and/or takes pictures for use in publications, slide shows, special events, and social media.
● Monitors media for coverage of department activities. Utilizes social media to spread awareness of the department's work and values.
● Acts as a liaison for the department; works with other departmental public information officers and the Mayor’s Office as necessary on collaborative projects and messaging.
● May serve as website contact for the department, coordinating with the City’s web team to keep the department’s pages up to date and correct.
Knowledge, Skills, and Abilities:
● Data Utilization: Requires the ability to perform mid-level data analysis including the ability to audit, deduce, assess, conclude and appraise. Requires discretion in determining and referencing such to established criteria to define consequences and develop alternatives.
● Human Interaction: Requires the ability to persuade, convince, influence, train and monitor, in favor of a desired outcome. Requires the ability to sell.
● Equipment, Machinery, Tools and Materials Use: Requires the ability to operate, maneuver and/or provide simple but continuous adjustment on equipment, machinery and tools such as a personal computer, camera, fax machine and/or materials used in performing essential functions.
● Verbal Aptitude: Requires the ability to utilize a variety of reference, descriptive and advisory data and information such as news releases, talking points, guidelines and non-routine correspondence.
● Mathematical Aptitude: Requires the ability to perform addition, subtraction, multiplication and division; calculate percentages, and decimals.
● Functional Reasoning: Requires the ability to apply principles of influence systems such as planning, coordinating and influencing. Ability to exercise independent judgment to apply facts and principles for developing approaches and techniques to problem resolution.
● Situational Reasoning: Requires the ability to exercise the judgment, decisiveness and creativity required in situations involving the evaluation of information against sensory, judgmental and/or subjective criteria, as opposed to criteria that are clearly measurable or verifiable.
● Environmental Factors: Tasks may risk exposure to adverse environmental conditions, such as dust, noise extremes, machinery and toxic/poisonous agents.
● Physical Requirements: Tasks are regularly performed in safe and comfortable surroundings without exposure to adverse environmental conditions. Tasks require the ability to perform prolonged visual concentration, such as performing research.
● Sensory Requirements: Requires the ability to recognize and identify similarities or differences between characteristics of colors, shapes, sounds and textures associated with job-related objects, materials and tasks, such as producing advertising materials for marketing purposes.
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